{"id":3141,"date":"2026-10-29T08:20:57","date_gmt":"2026-10-29T11:20:57","guid":{"rendered":"https:\/\/aehg-laplata.org.ar\/nueva\/?p=3141"},"modified":"2026-10-29T08:20:57","modified_gmt":"2026-10-29T11:20:57","slug":"aehg-la-plata-segunda-jornada-del-ciclo-de-cuatro-capacitaciones-sobre-marketing-digital-para-impulsar-al-sector","status":"publish","type":"post","link":"https:\/\/aehg-laplata.org.ar\/nueva\/aehg-la-plata-segunda-jornada-del-ciclo-de-cuatro-capacitaciones-sobre-marketing-digital-para-impulsar-al-sector\/","title":{"rendered":"AEHG La Plata: segunda jornada del ciclo de cuatro capacitaciones sobre marketing digital para impulsar al sector"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<h3>AEHG La Plata: segunda jornada del ciclo de cuatro capacitaciones sobre marketing digital para impulsar al sector<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1457772902902{margin-top: -10px !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221;]<em>M\u00e1s de 20 participantes de distintas localidades de la zona de influencia se sumaron al encuentro virtual, a cargo del Lic. Gast\u00f3n \u00c1balos. La propuesta forma parte de un ciclo mensual de formaci\u00f3n integral para el sector hotelero y gastron\u00f3mico.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_single_image onclick=&#8221;link_image&#8221; image=&#8221;3142&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;none&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1457772902902{margin-top: -10px !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221;]<strong>Martes 27 de octubre de 2026.\u2013 <\/strong>La Asociaci\u00f3n Empresaria Hotelera, Gastron\u00f3mica y Pastelera de la Ciudad de La Plata y su Zona de Influencia (AEHG La Plata), junto con la Federaci\u00f3n Empresaria Hotelera Gastron\u00f3mica de la Rep\u00fablica Argentina (FEHGRA), desarroll\u00f3 la segunda jornada del ciclo de capacitaciones sobre marketing digital, bajo la modalidad virtual.<\/p>\n<p>El encuentro, denominado \u201cC\u00f3mo impulsar reservas con Marketing Digital y WhatsApp Marketing\u201d, estuvo a cargo del Lic. Gast\u00f3n \u00c1balos, especialista en marketing, y cont\u00f3 con la participaci\u00f3n de m\u00e1s de 20 asistentes de distintas localidades de la zona de influencia.<\/p>\n<p>Durante la capacitaci\u00f3n se abordaron estrategias y herramientas para mejorar la presencia digital de los establecimientos, optimizar la comunicaci\u00f3n con potenciales clientes y aprovechar recursos como WhatsApp, Instagram y la inteligencia artificial para fortalecer la promoci\u00f3n de los servicios e impulsar la generaci\u00f3n de reservas.<\/p>\n<p>Esta iniciativa forma parte de las acciones de formaci\u00f3n que AEHG La Plata promueve junto con FEHGRA, con el prop\u00f3sito de acercar conocimientos y recursos pr\u00e1cticos a empresarios y trabajadores del sector, contribuir a su actualizaci\u00f3n profesional y fortalecer la actividad en toda la zona de influencia.<\/p>\n<p><strong>Sobre el Ciclo de Formaci\u00f3n Integral<\/strong><\/p>\n<p>El ciclo mensual es coordinado por el Sector de Capacitaci\u00f3n de AEHG La Plata y busca sostener, a lo largo de cuatro meses, una formaci\u00f3n integral sobre temas clave para la hoteler\u00eda y la gastronom\u00eda. El programa incluye el uso de inteligencia artificial aplicada al sector, las redes y el marketing; estrategias para impulsar reservas mediante marketing digital y WhatsApp; marketing hotelero y gastron\u00f3mico; y herramientas para interpretar comentarios en l\u00ednea y convertir las cr\u00edticas en oportunidades de mejora.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css_animation=&#8221;none&#8221;] AEHG La Plata: segunda jornada del ciclo de cuatro capacitaciones sobre marketing digital para impulsar al sector [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3141","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aehg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AEHG La Plata: segunda jornada del ciclo de cuatro capacitaciones sobre marketing digital para impulsar al sector - AEHG La Plata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aehg-laplata.org.ar\/nueva\/aehg-la-plata-segunda-jornada-del-ciclo-de-cuatro-capacitaciones-sobre-marketing-digital-para-impulsar-al-sector\/\" \/>\n<meta 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